Four ways we turn
media spend into margin
Search arbitrage, ecommerce scaling, lead generation and affiliate media buying. Different economics, different platforms — but the same tracking discipline and the same compliance gate behind all four.
Search Arbitrage & RSOC
Buy the visit on one channel, monetise the search click on another, and keep the spread. Simple in theory — the whole game is knowing your true cost per session and your true revenue per session, at source and creative level.
- Google AFS and RSOC feed experiences
- Microsoft Ads and Bing search inventory
- Native, push and paid social traffic acquisition
- RPC, RPS and margin measured per source and per creative
- Feed-provider policy review before every launch
Ecommerce & DTC Scaling
For stores that have found a product and hit a ceiling on spend. Usually the ceiling is not creative fatigue — it is a tracking setup that stopped telling the platform the truth eighteen months ago.
- Meta, TikTok, Google Search, Shopping and Performance Max
- Server-side tracking, GA4 and Conversions API rebuild
- Structured creative testing at volume, not one-off tests
- Landing page and checkout conversion work
- Email and SMS retention flows that protect blended ROAS
Rebuild the signal
Server-side events, deduplicated CAPI, clean product feeds. The algorithm optimises against whatever you feed it — so we fix that first.
Test creative like a system
Angles, hooks and formats tested on a fixed rotation with a defined kill threshold, so results are comparable week to week.
Scale on blended, not on ROAS screenshots
Contribution margin after COGS, shipping and fees — the number that actually decides whether more spend is a good idea.
Lead Generation
Roofing, flooring, real estate and home services. A lead that does not answer the phone is not a lead, so we measure contact rate and booked appointments rather than form submissions.
- Service-area and radius targeting built around crew capacity
- Storm-response and seasonal campaign structures
- Purpose-built landing pages, not homepage traffic
- Call tracking, recording review and lead qualification
- Direct CRM, dialler and lead-buyer integration
Roofing
Storm-response and evergreen funnels that keep crews booked through the season.
Flooring
High-intent estimate requests for hardwood, tile and renovation projects.
Real Estate
Buyer and seller funnels, listing ads and retargeting for agents and brokerages.
Home Services
HVAC, remodelling, solar and adjacent trades with the same targeting discipline.
Affiliate & CPA Media Buying
We run offers the way a media buyer runs an account — declared traffic, tracked postbacks, reviewed creative. ClickBank Platinum partner, and we hold that standing because we do not cut corners to get a spike.
- Native, push, pop, display and paid social offer campaigns
- S2S postback and sub-ID conversion tracking
- Compliant pre-landers with reviewed claims and disclosures
- Daily spend-to-conversion reconciliation with the network
- Transparent, declared traffic sources on every application
What networks get from us
Applications are approved faster when there is nothing left to ask about. So we lead with it.
- A named, registered US entity with a published address
- A full, honest list of traffic sources
- Creative samples and pre-landers on request
- A named point of contact who answers
- Published privacy policy and terms of service
Which service line fits you
If you are not sure, say so on the contact form and we will tell you which one applies — or that none of them do.
| Service line | Best for | Primary channels | Measured on |
|---|---|---|---|
| Search Arbitrage & RSOC | Media buyers and publishers monetising acquired traffic | Native, push, paid social → AFS / RSOC / Bing | Margin per session (RPS − CPS) |
| Ecommerce & DTC | Stores with a proven product stalled on spend | Meta, TikTok, Google Search & Shopping | Blended contribution margin |
| Lead Generation | Roofing, flooring, real estate, home services | Google Search, Meta, local and service-area targeting | Cost per booked appointment |
| Affiliate & CPA | Networks and advertisers with offers to scale | Native, push, pop, display, paid social | Net EPC and approved conversion volume |
Three ways to work together
Pricing depends on vertical, budget and how much of the funnel we own. We quote after the first call, not before.
Managed media
You fund the media, we run it. Full account ownership across strategy, creative, tracking, compliance and reporting. Monthly retainer, or retainer plus performance.
- Dedicated buyer on the account
- Live dashboard and weekly written report
- Creative production included
Performance / CPA
We carry the media risk and get paid on delivered outcomes — qualified leads, booked appointments or approved conversions. Available where volume and margin make it viable.
- Priced per delivered outcome
- Agreed qualification criteria up front
- Volume caps set to your capacity
Audit & rebuild
A fixed-scope engagement for teams who want to keep buying in-house. We fix the tracking, restructure the account, document the compliance gaps and hand it back.
- Full tracking and attribution rebuild
- Account structure and policy review
- Written findings and handover session
Not sure which line applies? Ask.
Send the vertical, the budget and what you are trying to hit. You will get an honest read within one business day — including if the answer is no.