Ecommerce &
DTC Scaling
You proved the product. Then spend went up and efficiency went down, and every extra dollar started buying worse customers. That is almost never a creative problem — it is a signal problem.
Where we usually find the ceiling
- Browser-side pixel firing on a fraction of real events
- No server-side deduplication, so CAPI double-counts
- Product feed errors suppressing Shopping reach
- Creative tested one at a time with no kill threshold
- ROAS optimised in isolation from contribution margin
Fix the signal, then buy the volume
In that order. Scaling spend on top of broken measurement just makes the losses arrive faster.
Measurement rebuild
Server-side tagging, GA4 configured properly, Conversions API with event deduplication, and a clean product feed. We verify events end to end before touching budget.
- Server-side GTM container
- Meta & TikTok CAPI with dedup keys
- ClickMagick click attribution layer
- Feed diagnostics and repair
Creative as a system
A production rotation, not a one-off batch. Angles and hooks tested against each other on fixed budgets with a defined kill threshold, so week-over-week results are actually comparable.
- Angle and hook matrix per product
- UGC, static and motion formats
- Fixed test budget per variant
- Documented winners and losers
Scale on contribution
Spend decisions run on contribution margin after COGS, shipping, fees and returns — blended across channels, not per-platform ROAS screenshots that each claim the same sale.
- Blended MER and contribution tracking
- New-customer vs returning split
- Channel budget reallocation weekly
- Retention flows protecting LTV
Where we buy for stores
Paid social and search run as one budget with one measurement layer. Treating them as separate line items is how stores end up paying twice for the same customer.
What we run it on
Measurement first, platform second. If the numbers do not agree across all three layers, we find out why before we spend more.
Paid gets harder
when retention is weak
Every point of repeat-purchase rate you gain is a point of CAC tolerance you buy back on the acquisition side. Stores that ignore this hit their ceiling early and blame the ad platform.
So retention is inside the scope, not an upsell. Flows, segmentation and post-purchase sequences are built alongside the paid account and measured on the same contribution basis.
Email & SMS flows
Welcome, abandoned cart, browse abandonment, post-purchase and winback.
Segmentation
First-time vs repeat, value tiers and category affinity driving both flows and audiences.
Post-purchase
Cross-sell and replenishment timed to actual product consumption cycles.
LTV reporting
Cohort LTV by acquisition channel, so paid budget follows customer quality.
Ecommerce, answered
What stage of store do you work best with?
Stores that already have product-market fit and a repeatable order flow, and have stalled somewhere on the way up. We are a scaling partner, not a launch partner — if you are still validating the product, an agency retainer is the wrong use of that money and we will say so.
Do you produce creative or do we?
We produce it. Static, motion and UGC-style assets on a fixed rotation, built from an angle matrix specific to your product. If you have an in-house creative team we will work to their pipeline instead — but the testing structure and kill thresholds stay ours.
Which platforms do you need access to?
Ad accounts for the channels in scope, GA4, your store platform (Shopify or WooCommerce), your email platform, and DNS or tag-manager access for the server-side container. We work inside your accounts, under your ownership — you keep everything if the engagement ends.
How long until we see a change?
The measurement rebuild takes the first one to two weeks and usually changes reported numbers immediately — sometimes downward, because you are finally seeing the truth. Meaningful movement in contribution margin typically shows across the first full creative testing cycle, roughly four to six weeks in.
Send us the store and the numbers
Monthly spend, current blended ROAS and where it stopped working. We will tell you what we would change first.